Design Explore

While Morocco is renowned for its rich craft heritage, education opportunities in contemporary 3D and product design are still limited and not yet widely available; leaving aspiring designers limited opportunities to learn about current trends and new skills. This programme aims to provide a new generation of designers the opportunity to develop their ideas and creative thinking around contemporary product design, with the support of a network of designers and tutors from both the UK and Morocco.

In 2013 the programme comprised an intensive two-week design school for talented, young Moroccan designers, alongside a one-day event for students to explore and experiment with 3D design. Designers from across Morocco travelled to Marrakech to participate, and came from a range of creative backgrounds including art, architecture and craft. Following the residency, many participants were able to reflect on their practice and refine their designs into sellable products.

Location
Morocco

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Conclusion of Design Explore 2013-14

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28 April 2014
by Karen Richmond

Design Explore brought together a group of young Moroccan creatives to discover a shared contemporary understanding of what it is to be a product designer in the country.

Running from April 2013 to April 2014, Design Explore was comprised of a two-week residency, guest lectures, practical workshops and one-to-one mentoring. The programme culminated in an exhibition celebrating the year-long journey of the group at the Riad Denise Mason in Marrakech.

Design Explore kicked off with an exploration of international and Moroccan contemporary design, driven by an intense programme of workshops and presentations from UK designers and leading Moroccan creatives. A two-day workshop began by re-examining everyday objects and progressed to working with local artisans and experimenting afresh with traditional materials and techniques

The Design Explore participants were then joined by more than 60 secondary school children to take part in a “Saturday Special” of practical workshops in designing and making skills run by British-based designers at Ecole Supérieure des Arts Visuels de Marrakech. The group then moved on to developing products as well as their business and professional skills as the year went on.

The group's boundless curiosity led to an exciting collaborative exchange of ideas and the designing and making of many experimental objects, a tribute to the open-minded and experimental nature of these ten young . Their willingness to explore new and traditional materials and to embrace the reflective dialogue of the course was remarkable. Each budding designer brought their own aspirations, experience and personal talent to the group.

The programme was concluded with an exhibition of the participants’ work and photography by Simon Mills of the journey they completed curated by Karen Richmond and Aicha el Beloui hosted at le 18 in Marrakesh. This finale also included a workshop led by Oscar Diaz and a “Saturday Special” with workshops designed by the participants. A special publication was produced to mark the exhibition designed by Studio Hato.

The design explorers were:

Meryem Aboulouafa

Ramia Beladel

Abdel Mounaim Dalia

Khalid El Bastrioui

Achraf El Kouhen

Karima Elkhider

Mehdi Ghinati

Salaheddine Jbari

UK designers were:

Karen Richmond

Roger Arquer