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Fashion Revolutionaries: ONEBYME

23 April 2018
by Kendall Robbins

As part of Fashion Revolution Week, 23 – 29 April 2018, the British Council have commissioned a series of 7 short films profiling the innovative stories of 7 practitioners across the world, including fashion designers, artists, architects and entrepreneurs. The films have been created in the spirit of the grassroots movement, using content produced by the practitioners themselves and directed by Kate Cox and produced by The Smalls

In their film, UK designers ONEBYME share how they use a single piece of cloth and a circular economy approach to make their designs more sustainable. Their revolutionary work in fashion isn't just limited to environmental sustainability - through their work they also address issues of inclusion, skills and employability in fashion. 


ONEBYME is a gender fluid, urban lifestyle brand based in the London Borough of Tower Hamlets.

We, Miles Dunphy and Elsa Ellies, Co-Founders of ONEBYME, met in our first year at the Royal College of Art in the MA Menswear Fashion Programme.

At initial glance, one could say we were polar opposites.

Elsa, hand picked by Rick Owens to train with his team of innovative patterncutters in Concordia, Italy; and Miles, urban cool with explosive energy, obsessed with rhythm, movement, and dance. 

ONEBYME is the collision of our two worlds and is a reflection of who we are as people.

We engineer garments from ONE piece of cloth to allow everyone the freedom to live, move and breathe in ONEBYME.

Our innovative method of garment construction is revolutionary.  We have not only streamlined the production process thereby reducing our carbon footprint, but also created a powerful tool to provide employability skills within the UK's £66 billion fashion industry.

Our aim is to not only address the environmental impact of our creative process, but also the social and economic well-being of the United Kingdom as a whole. 

Our mission is to tackle the root causes of poverty by providing marginalised individuals with the personal and occupational skills they need to access and compete effectively in the labour market.

ONEBYME is truly the birth of a new movement.