As part of the third year of the British Council and Jakarta Fashion Week’s Indonesia Fashion Forward programme, we were pleased to bring UK designer Kitty Joseph to present her Spring/Summer 2015 collection. In addition to a catwalk show, Kitty showed her work in the trade exhibitions alongside the Indonesia Fashion Forward designers.

For the collection Kitty has taken London as her start point with print, colour and shape evolving from the views at her South London studio. Inspired by the artist Patrick Caulfield Kitty has transformed acute observations of everyday London into urban exoticism – perfect for Indonesia and Jakarta. Chequered print motifs and signature perspex accessories echo floods of light and colour from the studio’s geometric framed glass windows, whilst hazy gradients of resonant of the subtle changes in London light.

The bold scrawled flower is a recurring motif in colours echoing Kitty Joseph’s stationary box; paper white, highlighter yellow, masking tape cream, sugar paper lilac and biro blue. The simplicity of geometric wrap skirts and pleating nods to creased and folded paper. Ultra-fine crystal pleating and sharp, orderly knife pleats offer fluidity and freedom within containment and order, a theme resonant throughout the collection. Innovative uses of synthetics, printed and pleated airtex and reversible neoprene jackets continue to push boundaries within textile application. The introduction of cotton poplin as a crisp, unexpected base to spray effect colour graduations gives the illusion of luminosity on typically light absorbing, matt fabrics.