British Council Architecture Design Fashion

Menu Show search


2 February 2021

WAUZINE is a digital showcase including three limited edition digital publications, featuring the work of 11 emerging designers from Kenya, and bringing together cross-cultural collaborations between writers, illustrators and creative teams in both London and Nairobi. 

In issue 001, we see Nairobi's myriad neighbourhoods explored through the lens of photographer Maganga Mwagogo in a fashion story showcasing the designer's work. Alongside this is in an in-depth essay by Awuor Onyango revealing the cultural and social ley lines that underpin the Kenyan capital. 

Issue 002 and Issue 003 will launch in the run up to London Fashion Week February 2021 when a Wauzine fashion film and a series of panel discussions and podcasts will launch on the Fashion Scout’s digital schedule.

WAUZINE, which derives from ‘Wau’ a Nairobian for ‘Wow’ is designed and created
by Fashion Scout; with Helen Jennings, Co-founder and Editorial Director of Nataal Media as Features Editor, which showcases exclusive photoshoots under the creative direction of Sunny Dolat, Fashion Curator and Co-founder of The Nest Collective.

Developed in response to COVID-19 restraints, Wauzine forms a key part of the year-long fashion incubation programme, Creative DNA Kenya. As the UK partner of the British Council’s year-long Creative DNA programme, Fashion Scout is spearheading this online platform in order to present the designers work to a global audience whilst celebrating a broad variety of voices and creativity. 

Full interviews and designer profiles can be found here.


Creative DNA Kenya is focused on promoting alternative and innovative approaches to the global fashion system with the ambition of demonstrating that the fashion sector in Kenya is a professional choice for young people and a valuable contributor to the creative economy.

The programme conducted work in six major areas: Research and Insight, Policy
and Advocacy for sustainable futures, Business Support, NESTA Creative Enterprise Programme, Fashion Incubator as well as global dialogues through the Nairobi x London Sessions and #FashionFridays. 

As part of the Fashion Incubator programme, British Council is working with local
fashion designers in Kenya to support the growth of a sustainable creative industry in
the face of the COVID-19 pandemic through a programme aimed at developing
skills, knowledge and global networks. Creative DNA project is delivered by the Kenyan partner, Metta Nairobi and the UK based partner Fashion Scout, 11 fashion businesses have been immersed in a 12- month incubator programme between February 2020 and February 2021 - including a business bootcamp, personalised mentoring, competitive seed funding and will be showcasing on Fashion Scout’s digital schedule during London Fashion Week.