J Moon is a new womenswear label based in London. Designer Jay Jinhee Moon graduated from London College of Fashion in 2014. In 2014 Jinhee won 'The Best Directional Use of Colour & Textile Award' at the LCF BA Press show, was selected as one of 200 emerging designer talents by Italian ‘Vogue’ and was named one of the Fashion Scout ‘Ones to Watch’ award winners for AW15/16. Jinhee experiments with colour, shape, texture and pattern to create a playful, innovative and interesting brand aesthetic. J Moon's debut collection will be presented during London Fashion Week AW15.

www.jmoonoomj.com