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IFS 2019

South Africa - Thebe Magugu

South Africa - Thebe Magugu Photograph by Aart Verrips

Photograph by Aart Verrips

Thebe Magugu is a contemporary South African fashion brand primarily operating within the field of women’s ready to wear, while having a firm footing in accessories and small multidisciplinary projects. Adhering to his values of quality, novelty and culture, he is constantly seeking new ways of presenting women with clothing that both complies with and enhances the everyday.

Born and raised in Kimberley, the capital city of South Africa’s Northern Cape Province, Magugu is inspired by the women who played important roles in his life. He studied Fashion & Apparel Design at LISOF Fashion School in Johannesburg and has always explored the disparity between masculinity & femininity, tradition & experiment, overlarge & abridged and other differences in the design of his garments.

Sleek, forward-looking design intersects with motifs from the continent’s storied past, providing smart, multifaceted clothes as valuable as their woman.


Supported by: South African High Commission, ELLE South AfricaSouth African Airways and Woolworths South Africa