Photograph by Rema Chaudhary
Naushad Ali is a designer with minimalist inclinations, he believes in revisiting designs to adapt more than to add. He fosters a deep love towards Indian traditions and crafts, creating designs that bring together modern cuts and heritage fabrics. He challenges himself with design opportunities and techniques as he endeavours to exceed expectation through every collection. He believes in reliving the history of a culture by reviving its traditional fabrics and sustaining its practitioners.
After graduating from NIFT Chennai and working in the fashion industry for a while, he made his way to Auroville. Setting up Studio Liam in 2014, he created a design line that would transfer the expertise of Indian craftsmen to contemporary fashion. The label endeavours to balance the inspiration of India and its history, in all its forms, while keeping a keen eye on the world of today.
At his studio in Auroville, every garment is designed, tailored and packed with earnest dedication.