Designer: Maram Photographer: Ted Bolton
For Egypt’s growing fashion industry, ‘Contemporary Rebirth’ is a chance to define the new, post-revolution Egyptian identity. The Tree of Life and the lotus flower stand as metaphors for the young designers drawing upon the region’s rich past in order to look forward to the popular dream of ‘a better life, a better Egypt’. For them, the way to overcome the Utopian dilemma – that the ideal reality is always just a bit farther away – is collective and collaborative perseverance.
Designers include: Maram, Reem Jano, Sabry Marouf, Saya, Marsouma
Curated by: Susan Sabet
Exhibition design by: Hedayat Islam, Jamspace
Organised by: Embassy of Egypt in London and Pashion Magazine
Supported by: Mr.Farouk Younes, Living In Interiors, British Council Egypt, Mrs.Marilene Ashbaa, BP Egypt, Mrs.Nadia Abuheram, Mr.Moatasem El Antaki & the many others who donated in person and through Indiegogo