PAKISTAN – DESIGNER – SHELLA HASHIM, PHOTOGRAPHER – ZAHID MATLOOB
The potentially profound influence of a single action on the world at large defines the ‘Butterfly Effect’. Entailing epics from culturally diverse Pakistan, this collection showcases six designers’ with their interpretations of indigenous crafts and strategic blending of fashion with business. Graduates of the Pakistan Institute of Fashion and Design, Shella Hashim, Ahsan Nazir, Sania Qureshi, Waqas Ahmed, Sofia Rahsid, Sarah Javaid, and Schehrezade Muzammil, bring to London the concept of a global monoculture with their representation of ‘Made in Pakistan’. Rendering silhouettes with an aesthetic detail, through each collection the designer marks his occurrence in the landscape of the world.
11-21 FEBRUARY, 10.00-17.00
High Commission for Pakistan, 34-36 Lowndes Square, SWIX 9JN
With an aim to celebrate eclectic design, Waqas and Saba launched Print Therapy in 2012.
Ahsan established his brand in 2008. His love of colour and music is evident in his work.
Sania, a graduate of PIFD (2004) envisions her cultural heritage in the craft of jewellery making.
Graduates of PIFD, Sarah & Sofia after showcasing at the FPW 2009 now look towards a wider & educated audience.
Shella is a graduate of PIFD designs for women of today. She is not afraid to celebrate her cultural diversity.
Another graduate of PIFD, Schehrezade engineers amazingly clean, crisp silhouettes.