Maria Sloth. Photograph by Kajsa Gullberg.
Who's the Creator
The fashion world is dominated by visual impressions – the flash of the photoshoot and the spectacle of the catwalk – and yet the minds behind them often remain hidden backstage or behind the camera.
The concept behind ‘Who’s the Creator’ stems from a desire to break the monotony of fashion photography and to draw the designer into the foreground. Instead of a stream of interchangeable models, the exhibition examines the personalities behind the clothes.
Photographer Kajsa Gullberg’s candid portraits show designers wearing their own pieces, underlining the relationship between creator and creation. By presenting these images alongside the designers’ collections, the exhibition represents fashion as art installation. It offers viewers an insight into the personality beyond the brand, inviting them to consider the creative process of fashion design from a fresh – and more human – perspective.
Designers include: Tilde Bay Kristoffersen (DEN), Maria Sloth (DEN), Line Frank (DEN), Madelen Ljunggren (NOR), Peter Schamaun (NOR), Marthe Andreassen (NOR)
Curated by Ditte Marie Lund