9 October 2017
Korean designer Younchan Chung of the-sirius won the Designer Award at the International Fashion Showcase 2017, as part of that prize he was awarded a catwalk show at Milan Fashion Week SS18 by Mercedes-Benz. Since then he’s also gone on to participate in the British Fashion Council’s LONDON show ROOMS at Paris Fashion Week, we caught up with him about his experiences across Europe.
SS18 was your first unisex collection, how did you approach designing the collection and presenting it during Milan Fashion Week, where did your inspiration come from?
This Season’s Theme is ‘Vacance', the reason why it is ‘Vacance’ rather than ‘Holiday' is because I imagined chilling in a European natural background in summer. I wanted to express the peaceful colour that you can see in a natural sunlight into future oriented architectural detail. Now it has become important to suggest your own 'experience' and that is why I chose this kind of topic. It is not just simply suggesting clothes, but also suggesting experience with emotion, and this topic looked more persuasive and I had more interest in.
Did you find designing a unisex collection was a challenging compared to designing a menswear collection?
No, it was a great process to work on. It was a little hard to find a good size for the womenswear at first, but after the women’s model fitting it was smooth going thereafter.
Alongside the show in Milan you also shot your SS18 lookbook in Italy, how did this creative process differ to your previous collections?
It is almost same process when shooting a lookbook abroad for me, but the runway in Europe was very different to my previous collection, it was more energetic casting for diversity, and showing to the European market was amazing feeling.
Has your impression of the UK sector changed since participating in the International Fashion Showcase in February?
Yes, it’s totally changing now, and I’m more able to head to the international fashion market as a result of IFS.
In the last year you’ve participated in IFS during London Fashion Week, Milan Fashion Week and LONDON show ROOMS at Paris Fashion Week, tell us about your experiences across these prominent fashion cities.
It was so amazing, I studied in Seoul at the Samsung Art and Design Institute, but now I’ve been moving around the world with my collection. I feel like I’m blessed, I will keep working hard to stay in the international fashion market.
What are you working on next?
My AW18 Collection for Menswear in January, and I will apply to take part in the Menswear LONDON show ROOMS again. See you soon in London, I will work my best on this next collection to get another amazing chance to keep it on.