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OPPORTUNITY: D&AD New Blood Awards 2017

OPPORTUNITY: D&AD New Blood Awards 2017 © D&AD New Blood Awards

© D&AD New Blood Awards

25 October 2016
by Monique Ricketts

The 16 major brands taking part in Design and Art Direction’s (D&AD) student and graduate New Blood Awards, have released their creative briefs, covering design, film, illustration, copywriting, campaigns and more.

What are the New Blood Awards? 

Creatives the world over value the D&AD New Blood Awards above any other. Winning truly marks you out as one of the best. Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between - there’s a category for you.

Entry to the awards is open to:

  • anyone in full or part-time education
  • recent graduates who finished their course within the past two years
  • anyone under the age of 23

The awards offer the chance to address real briefs, set by real clients, judged by top creatives. You can work alone, or as part of a team. Your ideas will be seen and judged by the representatives of the brand, along with a panel of top creatives from around the world.

Each brief comes with its own brief pack, full of useful things like background information and brand logos. Once inspiration hits and you start creating your response, be sure to stick to the deliverables asked for in the brief and the Preparing Your Entries guide.

How to enter

For the full brief and information on how to register and enter visit the D&AD website.

The deadline to enter is 5pm GMT on Wednesday 22 March 2017.

The British Council's Architecture Design Fashion department set the cultural brief for the 2014 D&AD New Blood Awards. You can find out more about the brief and the winning entries here.



On the web


New Blood Awards