Designer: DZHUS, Photographer: Olga Nepravda
21 January 2016
DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus.Vanguard yet utilitarian, DZHUS’ visual identity derives from innovative structural solutions. The brands design concepts are based on interaction and transformation of construction modules, aimed to create new aesthetics of the form – innovative and virtually archetypical at the same time, categorical but variable.
The brand’s collections are inspired by things at the edge of perception: from spiritual strongholds to abandoned industrial zones. Reserved colouring and technical textures are typical of Irina Dzhus‘ designs.
DZHUS is showing as part of the International Fashion Showcase 2017, to find out more, click here.