Ahyoung Choi graduated from Central Saint Martins Fashion Design Womenswear with first class degree in 2010. Ahyoung Choi’s graduate collection ‘Concealed Ballerina’ was inspired by artists Christo & Jeanne-Claude. She has gained experience interning for luxury fashion houses such as Celine, Vivienne Westwood, Hussein Chalayan and Christopher Kane. In 2011 she returned to South Korea. She has recently joined family-run label CHOIBOKO, as a senior director. She is currently preparing new label, Betterkind with her brother Jordan Cho. Betterkind will be launched in Autumn 2016.