As a part of this year’s Indonesia Fashion Forward (IFF) programme, British Council, alongside Jakarta Fashion Week held Fashion Image Makers; a series of activities focusing on fashion image making, and a live collaboration project between IFF designers and British fashion practitioners.

The three practitioners were Rebekah Roy (Fashion Stylist), Darren Black (Fashion Photographer), and Sarah May (Set Designer and Art Director).

Fashion Image Makers was a chance to learn more about how to create unique images for fashion products. Workshop participants – fashion designers, fashion practitioners, filmmakers, photographers, journalists, and members of the public grouped to discuss their presentations.

Following the Image Makers Masterclass, a day after the public workshop, IFF designers and speakers gathered for the first day of the live collaboration project. Rebekah Roy, Darren Black and Sarah May split into three groups with designers and their production teams. The first team consisted of Sapto Djojokartiko (Designer), Hakim Satriyo (Photographer), Narya Abhimata (Videographer), and Sarah May (Set Designer/Art Director). Second team consisted of Billy Tjong (Designer), Darren Black (Photographer), and Rima Mariana (Videographer). Finally, the last team consisted of Norma Moi (Designer), Rizky Jusuf (Videographer), Adiel Aziz (Producer), and Rebekah Roy (Fashion Stylist).

The teams discussed the concepts, ideas, then brainstormed to explore references and presented their own portfolio of work, location scouting, etc. What was particularly inspiring was the possibility of the public to observe the collaboration at work without being on set. Teams presented rough drafts and footages from the workshop and participants then provided peer reviews to the work and feedback from the overall project. 

The programme continues and the work will be exhibited at Jakarta Fashion Week from 1 – 7 November 2014 at Senayan City alongside a live photo shoot with Rebekah Roy and Darren Black. They will also be joined by a UK designer, who will be presenting a collection at JFW – more details to come soon!