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New Russian Fashion in Film Event

New Russian Fashion in Film Event  Georgy Rushev fashion film shoot backstage

Georgy Rushev fashion film shoot backstage

17 February 2014
by Julia Gordina

An ongoing collaboration between the British Council and the British Fashion Council, the International Fashion Showcase invites Embassies, cultural institutes and their partners to select their brightest fashion talents, whose work will be shown in a series of exhibitions and installations during London Fashion Week.

On 18th February 2014, as part of the UK-Russia Year of Culture programme of events, a group of Russian designers will take part in The International Fashion Showcase for the first time.

The showcase entitled “NEW RUSSIAN FASHION IN FILM” presents a unique collaboration between emerging Russian designers and filmmakers – from Moscow and beyond. Focusing on the theme of fashion film, which is viewed as a new medium for fashion communication in the digital age, the works explore a variety of approaches – from moving lookbooks to narrative shorts and atmospheric videos.

The British Council invited thirteen Russian fashion designers to take part in the showcase. The designers will present their fashion films created in collaboration with emerging Russian filmmakers, with curatorial support from established British directors Kathryn FergusonGrace LadojaAlex Turvey and Marie Schuller (

After screening the fashion films and a behind the scenes featurette, the event will conclude with a panel discussion between British filmmakers and Russian fashion experts. The latter include stylist and blogger Vlasta Guryeva, journalist and blogger Natalia Turovnikova, editor of Russia’s first fashion film platform Maria Pudan, journalist Jana Melkumova-Reynolds, editor ofThe Calvert Journal Anastasiia Fedorova and features editor of Interview Russia Natela Potskhveriya.


18 February 2014
15.00 - 17.00
Events Space, 180 The Strand, London WC2R 1EA

Reception, behind the scenes featurette, film screening, expert panel discussion

Please RSVP to:



Arsenicum by Dmitry Loginov
Asiya Bareeva
Forget Me Not/ ChaosReigns
Georgy Rushev
LES’ by Lesia Paramonova
Panika Derevya
ROAD by David Gevorkov
Sasha Wider
Tigran Avetisyan
Turbo Yulia
Viva Vox
Walk of Shame 


Natasha Sych
Dasha Yastrebova
Mic Sachkov
Gleb Sereda
Leila Masharipova
Victoria Popova
Djabrailov Rizvan Sham Il
Kostya Duffus Korobkin
Ruslan Pelykh
Danya Dubovskaya
Alexey Platonov
Andrey Krauzov
Natali Arefieva
Alexey Kiselev