Georgy Rushev fashion film shoot backstage
17 February 2014
by Julia Gordina
An ongoing collaboration between the British Council and the British Fashion Council, the International Fashion Showcase invites Embassies, cultural institutes and their partners to select their brightest fashion talents, whose work will be shown in a series of exhibitions and installations during London Fashion Week.
On 18th February 2014, as part of the UK-Russia Year of Culture programme of events, a group of Russian designers will take part in The International Fashion Showcase for the first time.
The showcase entitled “NEW RUSSIAN FASHION IN FILM” presents a unique collaboration between emerging Russian designers and filmmakers – from Moscow and beyond. Focusing on the theme of fashion film, which is viewed as a new medium for fashion communication in the digital age, the works explore a variety of approaches – from moving lookbooks to narrative shorts and atmospheric videos.
The British Council invited thirteen Russian fashion designers to take part in the showcase. The designers will present their fashion films created in collaboration with emerging Russian filmmakers, with curatorial support from established British directors Kathryn Ferguson, Grace Ladoja, Alex Turvey and Marie Schuller (www.SHOWstudio.com).
After screening the fashion films and a behind the scenes featurette, the event will conclude with a panel discussion between British filmmakers and Russian fashion experts. The latter include stylist and blogger Vlasta Guryeva, journalist and blogger Natalia Turovnikova, editor of Russia’s first fashion film platform www.ffdigest.ru Maria Pudan, journalist Jana Melkumova-Reynolds, editor ofThe Calvert Journal Anastasiia Fedorova and features editor of Interview Russia Natela Potskhveriya.
“NEW RUSSIAN FASHION IN FILM”
18 February 2014
15.00 - 17.00
Events Space, 180 The Strand, London WC2R 1EA
Reception, behind the scenes featurette, film screening, expert panel discussion
Please RSVP to: firstname.lastname@example.org
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