John is carving his own niche in the Philippine fashion Industry for his skills in laser-cut fabric manipulation. His unique pieces use indigenous materials such as banana fibre, pineapple silk, and silk cocoon to help support traditional weavers from the province of Lumban, Quezon. He believes that the magic in his every creation lies in his hands as a pattern maker. In the IFS show, John seeks to promote the use of indigenous Philippine textiles with his fashion forward silhouettes and skilled technical construction.

johnherreracouture.com