Akedo. Photograph by Daniel McCauley.
1 February 2014
by Sophie Mepham
Launched in 2014, Akedo (Johannesburg) aims to challenge the notion of what is considered ‘African’ design. Rather than re-inventing the typical ethnocentric African design, the AKEDO brand interprets the continent in a way true to the brand – instead of what is expected. Akedo is not just a clothing label – it is a lifestyle.
The Bromwell Boutique – Cape Town www.thebromwell.co.za
British Council Project