British Council Architecture Design Fashion

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Akedo Akedo. Photograph by Daniel McCauley.

Akedo. Photograph by Daniel McCauley.

1 February 2014
by Sophie Mepham

Launched in 2014, Akedo (Johannesburg) aims to challenge the notion of what is considered ‘African’ design. Rather than re-inventing the typical ethnocentric African design, the AKEDO brand interprets the continent in a way true to the brand – instead of what is expected. Akedo is not just a clothing label – it is a lifestyle.


The Bromwell Boutique – Cape Town

British Council Project

South Africa