18 December 2011
by Alison Moloney
Foreign Embassies and international cultural institutions are well underway with their plans to showcase emerging fashion talent from their countries as part of the inaugural International Fashion Showcase. This project has been developed by the British Council and British Fashion Council and will see work from fashion designers around the world displayed in embassy buildings or in hired venues around the city to coincide with London Fashion Week in February 2012. In total, over 20 countries will be participating in the project, the images above offer a glimpse of the work that will be on display.
An award, designed by emerging jeweller Jordan Askill, will be presented at a ceremony held at Somerset House, the home of London Fashion Week, by Sarah Mower to the best project as part of this programme. The award will be judged by an industry of panel of experts from the business and cultural sectors of the fashion industry including: Sara Mower, Chair, Anna Orsini, British Fashion Council, Alison Moloney, British Council, Claire Catterall, Somerset House, Donna Loveday, Design Museum, Jess Cartner-Morely, The Guardian, Maria Lemos, Rainbowave, Oriole Cullen, V&A, Penny Martin, Gentle Woman, Susanne Tide-Frater and Wendy Dagworthy, Royal College of Art.