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IFS 2014

Pakistan

Pakistan PAKISTAN – DESIGNER – SHELLA HASHIM, PHOTOGRAPHER – ZAHID MATLOOB

PAKISTAN – DESIGNER – SHELLA HASHIM, PHOTOGRAPHER – ZAHID MATLOOB

Butterfly Effect

The potentially profound influence of a single action on the world at large defines the ‘Butterfly Effect’. Entailing epics from culturally diverse Pakistan, this collection showcases six designers’ with their interpretations of indigenous crafts and strategic blending of fashion with business. Graduates of the Pakistan Institute of Fashion and Design, Shella Hashim, Ahsan Nazir, Sania Qureshi, Waqas Ahmed, Sofia Rahsid, Sarah Javaid, and Schehrezade Muzammil, bring to London the concept of a global monoculture with their representation of ‘Made in Pakistan’. Rendering silhouettes with an aesthetic detail, through each collection the designer marks his occurrence in the landscape of the world.

11-21 FEBRUARY, 10.00-17.00
High Commission for Pakistan, 34-36 Lowndes Square, SWIX 9JN


Organised by: Pakistan Institute of Fashion and Design
Supported by: High Commission for Pakistan

Designers
Print Therapy
With an aim to celebrate eclectic design, Waqas and Saba launched Print Therapy in 2012.

Ahsan Nazir
Ahsan established his brand in 2008. His love of colour and music is evident in his work.

Sania Qureshi
Sania, a graduate of PIFD (2004) envisions her cultural heritage in the craft of jewellery making.

Indifference
Graduates of PIFD, Sarah & Sofia after showcasing at the FPW 2009 now look towards a wider & educated audience.

Shella Hashim
Shella is a graduate of PIFD designs for women of today. She is not afraid to celebrate her cultural diversity.

Schehrezade Muzammil
Another graduate of PIFD, Schehrezade engineers amazingly clean, crisp silhouettes.