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Fashion DNA

Fashion DNA: Pakistan 2015-16

Fashion DNA is a series of British Council programmes supporting emerging fashion industries and raising awareness of their design talent while creating an understanding of their local context to people in the UK.

The programmes cover everything from business support to fashion image-making and aims to increase local skills and capacity to create a more sustainable and stable fashion industry. In an increasingly globalised world where fast fashion prompts homogenisation in fashion, Fashion DNA encourages designers to consider their cultural heritage, local traditions and crafts skills, personal identity and how these are represented in their design and communicated globally. The programme aims to instil cultural value in fashion.

A focus on skills will highlight design excellence and innovation to demonstrate that fashion is a design discipline as well as a manufacturing industry and that it requires technical skill and rigour.  Fashion DNA also intends to develop professional skills in other aspects of the industry such as communication, production and management. This approach, focusing both on the business of fashion and the culture of fashion, will create a positive economic, social and cultural value for it internationally.

20 February 2017

Fashion DNA: Pakistan catwalk at Fashion Scout A/W 2017

Fashion DNA: Pakistan catwalk at Fashion Scout A/W 2017 Munib Nawaz. Photo: Simon Armstrong

Munib Nawaz. Photo: Simon Armstrong

16 February 2017

The British Council at London Fashion Week A/W 2017

The British Council at London Fashion Week A/W 2017 Sonya Battla © Ayaz Anis

Sonya Battla © Ayaz Anis

26 October 2016

Fashion DNA: Ukraine Windows

Fashion DNA: Ukraine Windows  Ukrainian Fashion Week

Ukrainian Fashion Week

25 October 2016

Fashion DNA: Ukraine with Yana Chervinska

Fashion DNA: Ukraine with Yana Chervinska Yulia Zhdan

Yulia Zhdan

12 September 2016

Fashion DNA: Pakistan 2016-17

Fashion DNA: Pakistan 2016-17 Sonya Battla

Sonya Battla

6 June 2016

Fashion DNA: Pakistan Call for Participation

Fashion DNA: Pakistan Call for Participation The House of Kamiar Rokni at Fashion Scout AW 2016. Photograph by Simon Armstrong

The House of Kamiar Rokni at Fashion Scout AW 2016. Photograph by Simon Armstrong

18 February 2016

The British Council at London Fashion Week A/W 2016

The British Council at London Fashion Week A/W 2016 © HOUSE OF KAMIAR ROKNI

© HOUSE OF KAMIAR ROKNI

1 December 2015

We Talk FASHION with Carri Munden

We Talk FASHION with Carri Munden © Micheal Mayren

© Micheal Mayren

1 December 2015

We Talk FASHION with Nina Manandhar

We Talk FASHION with Nina Manandhar

18 October 2015

Fashion DNA: Image-Makers - back in Lagos!

Fashion DNA: Image-Makers - back in Lagos! © Lakin Ogunbanwo

© Lakin Ogunbanwo

18 October 2015

Fashion DNA: Pakistan 2015-16

Fashion DNA: Pakistan 2015-16 © Wardha Saleem

© Wardha Saleem

4 October 2015

Fanzine Kyiv

Fanzine Kyiv Foxall Studio

Foxall Studio

4 October 2015

Fanzine Lagos 2014

Fanzine Lagos 2014 © Samson Saboye

© Samson Saboye

18 August 2014

Fashion DNA: Nigeria 2014

Fashion DNA: Nigeria 2014 Work by Nigerian label Orange Culture

Work by Nigerian label Orange Culture