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Bloom

Bloom in the exhibition

Bloom in the exhibition
Bloom in the exhibition

Bloom in the exhibition
Granta exhibition at the British Council Delhi gallery

Granta exhibition at the British Council Delhi gallery

The British Council commissioned Bloom to showcase Granta’s selection of writing from its once-a-decade survey of Best of Young British Novelists. Designed by Royal College of Art graduates, Yael Mer and Shay Alkalay of Raw-Edges Design Studio, the display marked the beginning of a year-long partnership with the British Council in which audiences overseas had an opportunity to engage with both contemporary British design and literature.

The competition winning display, Bloom, a combination of room divider, book shelf and loom, is formed of a lightweight wooden frame and string supports that hold 80 books: 20 novels from the 2013 list and 60 novels by the writers celebrated in the previous three editions. By positioning the books at the centre of the display, Bloom allows visitors to delve into the stories contained within the pages while engaging with the books’ physical qualities and design.

Bloom is available to tour as part of the British Council and Granta’s international programme. Recent locations include venues across India, Moscow and Italy and, in April 2013, Bloom was exhibited in the Cloisters of Milan’s MOST Salone.

12 September 2013

Next stop for Bloom in Moscow

Next stop for Bloom in Moscow Photo: Zhora Sirota

Photo: Zhora Sirota

27 August 2013

Bloom travels to India

Bloom travels to India Granta exhibition at the British Council Delhi gallery

Granta exhibition at the British Council Delhi gallery

16 July 2013

Bloom in Moscow

Bloom in Moscow  Ross Raisan in front of Bloom at the Russian State Library

Ross Raisan in front of Bloom at the Russian State Library

11 April 2013

Raw-Edges' Bloom in Milan

Raw-Edges' Bloom in Milan Bloom in Milan

Bloom in Milan

28 November 2015

UK Pavilion opens at Guadalajara International Book Fair

UK Pavilion opens at Guadalajara International Book Fair © British Council and Carmody Groarke / Photo by Marcos Garcia

© British Council and Carmody Groarke / Photo by Marcos Garcia

16 August 2015

Superstructure: Stockholm Culture Festival 2015

Superstructure: Stockholm Culture Festival 2015 Superstructure by Morag Myerscough and Luke Morgan for the Stockholm Culture Festival 2015

Superstructure by Morag Myerscough and Luke Morgan for the Stockholm Culture Festival 2015

15 March 2015

Peruse–China Design Book Shop

Peruse–China Design Book Shop

29 January 2015

Carmody Groarke to design UK Pavilion at Guadalajara Book Fair

Carmody Groarke to design UK Pavilion at Guadalajara Book Fair Concept sketch for the 2015 UK Pavilion at FIL / Carmody Groarke

Concept sketch for the 2015 UK Pavilion at FIL / Carmody Groarke