FashionScandinavia: Denmark, Norway, Sweden Showcase 2013 © Agnese Sanvito
The International Fashion Showcase (IFS) is a festival of emerging designers organised by the British Council and the British Fashion Council during London Fashion Week. The event is coordinated in collaboration with London embassies and cultural institutes to showcase their countries’ most exciting designers in an exhibition that reflects their nations’ contemporary culture.
Established in February 2012, IFS is now an annual event that responds to London’s reputation for promoting and supporting new designers. In contrast to other showcases, IFS engages and invites a range of people interested in fashion from journalists, bloggers and retailers to the general public.
In recognition of the participants' creativity and ingenuity, each year an award is presented to the best exhibition, judged by a panel of cultural and commercial fashion experts and chaired by Sarah Mower MBE BFC Ambassador for Emerging Talent.