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Fashion DNA: Ukraine Windows

L-R: Jean Gritsfeldt, Dzhus, Yulia Yefimtchuk at Corner Concept Store Ukrainian Fashion Week

Ukrainian Fashion Week

L-R: Jean Gritsfeldt, Dzhus, Yulia Yefimtchuk at Corner Concept Store
Artem Klimchuk and Frolov at Asthik Ukrainian Fashion Week

Ukrainian Fashion Week

Artem Klimchuk and Frolov at Asthik
L-R: OSTEL and Yana Chervinksa at XX? Ukrainian Fashion Week

Ukrainian Fashion Week

L-R: OSTEL and Yana Chervinksa at XX?
Lara Quint at XX? Ukrainian Fashion Week

Ukrainian Fashion Week

Lara Quint at XX?

26 October 2016
by Niamh Tuft

Now in its second year Fashion DNA: Ukraine culminated in a series of window installations during Ukrainian Fashion Week. A group of 8 emerging designers, selected by a panel of Ukranian buyers and Matthew Murphy, co-founder of London's OTHER Shop, have been working with UK industry experts over 6 months. 

Behind the scenes they have developed business plans, sales strategies and masterminded how to reach their customers with UK experts Katie Rose from The Bridge Co and Krista Grundane from Teatum Jones. This knowledge was put to the test during a creative collaboration with UK set designer Philip Cooper. Philip lead a workshop challenging the designers to develop window displays that at once summed up their brand DNA and complemented the identity of the store itself. 

The result is a series of 8 vitrines across Kyiv from Lara Quint's abstract landscape of blue sand in which Chrysanthemum flowers slowly perish, to Jean Gritsfeldt's circus inspired window and Ivan Frolov and Artem Klimchuk's school disco replete with pink gym equipment. The windows are an opportunity to build links between stores and young designers and to give designers a practical understanding of the retail environment. Launched at Ukrainian Fashion Week the stores will remain in the city for all to enjoy throughout November.

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The Fashion DNA: Ukraine designers are: Artem Klimchuk, Dzhus, Ivan Frolov, Jean Gritsfeldt, Lara Quint, OSTEL, Yana Chervinska, Yulia Yefimtchuck

Their collaborators on the windows project were: Dina Lynnyk, Love Curly, Masha Reva and Sasha Burlaka.

The participating stores are: Asthik, Corner Concept Store and XX?

Fashion DNA: Ukraine is a partnership between British Council Ukraine and Ukranian Fashion Week which aims to identify, support and celebrate emerging Ukrainian talents and to create links between them and the UK fashion industry.