19 December 2012
by Niamh Tuft
If you’ve wandered past Selfridges recently you may have seen a Christmas window with an African twist. Bundles of presents wrapped in Ankara fabric are nestled under a Christmas tree adorned with specially designed baubles and stockings in traditional African patterns. I popped in to the store to have a look at Ndani, the Nigerian Fashion pop-up store that will be at Selfridges throughout December.
Ndani presents the very best Spring-Summer 2013 pieces, hand-picked from the runway shows of the most outstanding designers on the Lagos Fashion and Design Week. The collections of five key designers, already well- established in Nigeria and pieces from the first runway collections of new Nigerian designers presented within the Young Talents showcase are on sale to coincide with the arrival of the cruise collections in store.
The five main designers - Jewel by Lisa, Lanre Da Silva Ajayi, Eki Orleans, Odio Mimonet and Tiffany Amber - and the young designers - Agu Anumudu and House of Silk - represent the contemporary interpretation of traditional African patterns at their very best. The intricate embellishments, elaborate prints and exquisite craftsmanship all pay homage to traditional techniques but are all carried off with a thoroughly contemporary elegance.
I’m looking forward to seeing the work of more emerging Nigerian designers from Lagos Fashion and Design Week at the International Fashion Showcase in February 2013. The showcase is in its second year and will be bringing the work of some of the most innovative and exciting emerging designers to London to coincide with London Fashion Week, but to tide me over until February I’m putting a beaded African clutch on my Christmas List…
Ndani: the Beauty of Africa is at Selfridges until January 2nd. Created in collaboration with Style House Files - the organisers of Lagos Fashion and Design Week, and backed by Guaranty Trust Bank (GTBank), a Nigerian bank with 200 offices in Nigeria and banking subsidiaries in Ghana, Gambia, Sierra Leone, Liberia, Cote d’Ivoire and the United Kingdom.